Download best ebooks free Identify: Basic

Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar by Ivan Chermayeff, Sagi Haviv, Tom Geismar

• Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar
• Ivan Chermayeff, Sagi Haviv, Tom Geismar
• Page: 256
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781440310324
• Publisher: F+W Media, Inc.

Download eBook

Download best ebooks free Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar by Ivan Chermayeff, Sagi Haviv, Tom Geismar 9781440310324 (English literature) RTF ePub CHM

Overview

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity—the official logo for the U.S. Bicentennial—even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising ...